Channels Media Marketing believes in giving back to communities and upholding values in areas we're concerned with. Our commitment goes beyond the normal call of 'Corporate Social Responsibility' and we strive to continually improve and live out our values every day.
In 2006, through web portal Pets Channel, Channels Media organized an online donation drive for Action for Singapore Dogs as well as bulk purchases of its calendars in a bid to help raise funds to care for stray dogs in Singapore.
In 2007, Channels Media took the bold initiative to develop a centralised online nation-wide pet adoption database 'Singapore Pets Adoption List' (S'pore PAL) to equip pet welfare societies with an easy and fuss-free way to update their adoption list in their organisations' website at no charge perpetually. Simultaneously, the entire list is collated and displayed in Pets Channel in real-time to increase the visibility of the pets for adoption.
Since its inception, all major pet welfare societies including SPCA, HRSS, Noah's Ark and Animal Lovers' League have integrated this system into their adoption process and enjoyed a boost in adoption rates as well as substantial reduction in volunteers' time, efforts and costs to maintain their pet adoption lists.
Being widely-received by the public, Singapore Pets Adoption List is now regarded the official location for pets to find new homes and the must-visit site for potential pet adopters to check out.
In October 2008, Channels Media also extends its help to others in the international arena with the Pet 'Net' Adoption Event, a movement with NBC Petside and many prominent portals and welfare societies across the globe to support animal shelter adoption.
Being a media leader in the online regime of the respective niches, Channels Media continually supports the community by being the online media sponsor for many major events and launches.
Channels Media continues to support meaningful societal causes that are in-line with our values and commitment to the society.
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